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Q Workshop is the biggest manufacturer of decorative dice in the world.
The company has been providing special accessories to players for over a dozen years.
Having been a great success, Q Workshop needed rebranding and a new communication strategy
to further consolidate the already well-established position on international markets.

Q Workshop is the biggest manufacturer
of decorative dice in the world. The company
has been providing special accessories to
players for over a dozen years. Having been
a great success, Q Workshop needed rebranding
and a new communication strategy to further
consolidate the already well-established position
on international markets.

Q Workshop is the biggest manufacturer
of decorative dice in the world. The company
has been providing special accessories to
players for over a dozen years. Having been
a great success, Q Workshop needed rebranding
and a new communication strategy to further
consolidate the already well-established position
on international markets.

The starting point for all the changes was the logo.
By combining the letters Q and W, a cube was designed to serve as a central motif for the company image.

The starting point for all the changes
was the logo. By combining the letters
Q and W, a cube was designed to serve
as a central motif for the company image.

The starting point for all the
changes was the logo. By combining
the letters Q and W, a cube was
designed to serve as a central
motif for the company image.

All dice tell a story. The new claim emphasizes the fact that dice are made for game players
to take part in the most incredible adventures, create whole new worlds, give and take lives, and, most importantly, tell stories.

All dice tell a story. The new claim
emphasizes the fact that dice are made
for game players to take part in
the most incredible adventures,
create whole new worlds, give and
take lives, and, most importantly,
tell stories.

All dice tell a story. The new claim
emphasizes the fact that dice are made
for game players to take part in
the most incredible adventures,
create whole new worlds, give and
take lives, and, most importantly,
tell stories.

To create a communication strategy for Q Workshop, Minima had to understand and explore the world of role-playing and board games.
Minima was responsible for:

Communication Strategy, Claim, Key Visual, Corporate Identity, Website, BTL Materials.

To create a communication strategy
for Q Workshop, Minima had to understand
and explore the world of role-playing and
board games. Minima was responsible for:

Communication Strategy, Claim, Key Visual,
Corporate Identity, Website, BTL Materials.

To create a communication strategy
for Q Workshop, Minima had to understand
and explore the world of role-playing and
board games. Minima was responsible for:

Communication Strategy, Claim, Key Visual,
Corporate Identity, Website, BTL Materials.

Every amazing story that the Q Workshop dice help to tell is set in its own universe,
be it a fantastic world, a remote galaxy or a dark, Gothic-like horror. This variety of worlds is reflected in the new Key Visual. 

Every amazing story that
the Q Workshop dice help to tell is set
in its own universe, be it a fantastic
world, a remote galaxy or a dark,
Gothic-like horror. his variety of worlds
is reflected in the new Key Visual.  

Every amazing story that
the Q Workshop dice help to tell is set
in its own universe, be it a fantastic
world, a remote galaxy or a dark,
Gothic-like horror. his variety of worlds
is reflected in the new Key Visual.  

The idea behind the design for Q Workshop
was to create an image that would appeal to all players
regardless of the unique universe their game belongs to.

The idea behind the design for
Q Workshop was to create an image
that would appeal to all players
regardless of the unique universe
their game belongs to.

The idea behind the design for
Q Workshop was to create an image
that would appeal to all players
regardless of the unique universe
their game belongs to. 

The Key Visual shows the abundance
of adventures in which the dice participate along with
the players. This well thought out motif appears in all
materials designed for Q Workshop.

The Key Visual shows the abundance
of adventures in which the dice participate
along with the players. This well thought
out motif appears in all materials designed
for Q Workshop.

The Key Visual shows the abundance
of adventures in which the dice participate
along with the players. This well thought
out motif appears in all materials designed
for Q Workshop.

Players from all around the world use
the Q Workshop dice to immerse in the worlds and galaxies
they create in their minds.

Players from all around the world
use the Q Workshop dice to immerse
in the worlds and galaxies they create
in their minds.

Players from all around the world
use the Q Workshop dice to immerse
in the worlds and galaxies they create
in their minds.

Selected characters from the world's most
famous games were placed in a hexagon, a shape which
is characteristic of many games.

Selected characters from
the world's most famous games were
placed in a hexagon, a shape which is
characteristic of many games.

Selected characters from
the world's most famous games were
placed in a hexagon, a shape which is
characteristic of many games.

All elements of the new communication strategy
focus on the unique stories that are invented in the course
of each and every game.

All elements of the new
communication strategy focus on
the unique stories that are invented in
the course of each and every game.

All elements of the new
communication strategy focus on
the unique stories that are invented in
the course of each and every game.

The dice are manufactured with the role-playing
and board games lovers' outstanding imagination in mind.
Accordingly, Q Workshop products are always designed
in meticulous detail. 

The dice are manufactured with
the role-playing and board games lovers'
outstanding imagination in mind. Accordingly,
Q Workshop products are always designed
in meticulous detail. 

The dice are manufactured with
the role-playing and board games lovers'
outstanding imagination in mind. Accordingly,
Q Workshop products are always designed
in meticulous detail. 

'Once Minima began the rebranding process, we realised that there was much more
to it than just deciding on new fonts and colours; it was more like working on the company’s DNA structure.
I am happy to recommend Minima to anyone who is up for a real change.'

Patryk Strzelewicz, the Founder of Q WORKSHOP

'Once Minima began the rebranding
process, we realised that there was
much more to it than just deciding on
new fonts and colours; it was more like
working on the company’s DNA structure.
I am happy to recommend Minima to
anyone who is up for a real change.'

Patryk Strzelewicz
the Founder ofQ WORKSHOP

'Once Minima began the rebranding
process, we realised that there was
much more to it than just deciding on
new fonts and colours; it was more like
working on the company’s DNA structure.
I am happy to recommend Minima to
anyone who is up for a real change.'

Patryk Strzelewicz
the Founder ofQ WORKSHOP

'I wish all company owners – both those who are just starting out and those who would
like to revolutionise their image after years of business activity – an opportunity to have branding and a communication strategy
developed in such a professional way as my company had.'

Patryk Strzelewicz, the Founder of Q WORKSHOP

'I wish all company owners – both
those who are just starting out and
those who would like to revolutionise
their image after years of business
activity – an opportunity to have
branding and a communication
strategy developed in such
a professional way as my
company had.'

Patryk Strzelewicz
the Founder ofQ WORKSHOP

'I wish all company owners – both
those who are just starting out and
those who would like to revolutionise
their image after years of business
activity – an opportunity to have
branding and a communication
strategy developed in such
a professional way as my
company had.'

Patryk Strzelewicz
the Founder ofQ WORKSHOP

Game players to whom the dice are dedicated
are in love with the brand-new image of Q Workshop.

www.facebook.com/QWdice

 

Game players to whom the dice
are dedicated are in love with the
brand-new image of Q Workshop.

www.facebook.com/QWdice

Game players to whom the dice
are dedicated are in love with the
brand-new image of Q Workshop.

www.facebook.com/QWdice

Not only was the Q Workshop image totally transformed
but also a new way of communicating the company's most
important values was introduced. 

Not only was the Q Workshop image
totally transformed but also a new way
of communicating the company's most
important values was introduced. 

Not only was the Q Workshop image
totally transformed but also a new way
of communicating the company's most
important values was introduced. 

Q Workshop was voted as the
'Creative Work of the Week' by the Drum Magazine readers.

The Drum

Q Workshop was voted
as the 'Creative Work of the Week'
by the Drum Magazine readers.

The Drum

Q Workshop was voted
as the 'Creative Work of the Week'
by the Drum Magazine readers.

The Drum

See also
Let’s start something great together! Let’s meet: minima@minima.pl
Let’s start something great together! Let’s meet: minima@minima.pl
Let’s start something great together!
Let’s meet: minima@minima.pl