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Good Food Products is one of the biggest producers of rice bread products not only in Poland but also in the world.
After 25 years of business activity on international markets, the company needed a new communication strategy.

Good Food Products is one of the biggest
producers of rice bread products not only
in Poland but also in the world. After 25 years
of business activity on international markets,
the company needed a new
communication strategy.

Good Food Products is one of the biggest
producers of rice bread products not only
in Poland but also in the world. After 25 years
of business activity on international markets,
the company needed a new
communication strategy.

The Key Visual shows that rice cakes
do not have to be boring. Three easy steps are all it takes
to conjure up a delicious snack.

The Key Visual shows that rice cakes
do not have to be boring. Three easy steps
are all it takes to conjure up
a delicious snack.

The Key Visual shows that rice cakes
do not have to be boring. Three easy steps
are all it takes to conjure up
a delicious snack.

Good Company stands for rice cakes
served with healthy toppings as well as for solid
business partnership.

Good Company stands for rice cakes
served with healthy toppings as well as
for solid business partnership.

Good Company stands for rice cakes
served with healthy toppings as well as
for solid business partnership.

The “Healthy all around” claim puts emphasis on how healthy and nutritious the products are.

The “Healthy all around” claim
puts emphasis on how healthy and
nutritious the products are.

The “Healthy all around” claim
puts emphasis on how healthy and
nutritious the products are.

The producer’s mission is to promote healthy eating habits among the customers.
All elements of the new communication strategy are thus designed to show how nutritious
rice cakes are and how they can contribute to a balanced diet.

The producer’s mission is to promote
healthy eating habits among the customers.
All elements of the new communication strategy
are thus designed to show how nutritious rice
cakes are and how they can contribute
to a balanced diet.

The producer’s mission is to promote
healthy eating habits among the customers.
All elements of the new communication strategy
are thus designed to show how nutritious rice
cakes are and how they can contribute
to a balanced diet.

The brand-new company website includes information about the products as well as recipes for delicious sandwiches.

The brand-new company website includes
information about the products as well as
recipes for delicious sandwiches.

The brand-new company website includes
information about the products as well as
recipes for delicious sandwiches.

From the very beginning, Minima had a clear idea of how to create a new, fresh image for the company and,
in close collaboration with the client, put the idea into action. Minima was responsible for: 

Communication strategy, Key Visual, photo shoot, claim, producer’s logo and CI, website and materials to support B2B communication

From the very beginning, Minima
had a clear idea of how to create a new,
fresh image for the company and,
in close collaboration with the client,
put the idea into action.
Minima was responsible for: 

Communication strategy, Key Visual,
photo shoot, claim, producer’s logo and CI, website 
and materials to support B2B communication

From the very beginning, Minima
had a clear idea of how to create a new,
fresh image for the company and,
in close collaboration with the client,
put the idea into action.
Minima was responsible for: 

Communication strategy, Key Visual,
photo shoot, claim, producer’s logo and CI, website 
and materials to support B2B communication

Full of taste and colour, the communication strategy shows
that the company is modern, trend-oriented and responding
to the needs of those who care about their well-being
by offering them a tasty alternative of everyday snacks.

Full of taste and colour, the communication
strategy shows that the company is modern,
trend-oriented and responding to the needs
of those who care about their well-being
by offering them a tasty alternative of
everyday snacks.

Full of taste and colour, the communication
strategy shows that the company is modern,
trend-oriented and responding to the needs
of those who care about their well-being
by offering them a tasty alternative of
everyday snacks.

The strategy accentuates the best qualities
of the Good Food products.

The strategy accentuates the best qualities
of the Good Food products.

The strategy accentuates the best qualities
of the Good Food products.

“Ideas and designs offered by Minima enabled us to reconsider
our role as a rice and corn cakes producer, which in turn helped to re-formulate our communication style.”

Robert Czajkowski
President of the management board of Good Food Products

“Ideas and designs offered by Minima
enabled us to reconsider our role as a rice
and corn cakes producer, which in turn helped
to re-formulate our communication style.”

Robert Czajkowski
President of the management board
of Good Food Products

“Ideas and designs offered by Minima
enabled us to reconsider our role as a rice
and corn cakes producer, which in turn helped
to re-formulate our communication style.”

Robert Czajkowski
President of the management board
of Good Food Products

“Minima offers professionalism, reliability and, above all,
dedication as well as an individual approach to every challenge.”

Robert Czajkowski
President of the management board of Good Food Products

“Minima offers professionalism,
reliability and, above all, dedication as well as
an individual approach to every challenge.”

Robert Czajkowski
President of the management board
of Good Food Products

“Minima offers professionalism,
reliability and, above all, dedication as well as
an individual approach to every challenge.”

Robert Czajkowski
President of the management board
of Good Food Products

The communication strategy developed by Minima
was recognised by the London Drum Dream Awards
honouring the best creative work
in Europe and the world.

The communication strategy developed
by Minima was recognised by the London
Drum Dream Awards honouring the best
creative work in Europe and the world.

The communication strategy developed
by Minima was recognised by the London
Drum Dream Awards honouring the best
creative work in Europe and the world.

One, two, three... ready to eat.
Fresh, crunchy, simply delish!

One, two, three... ready to eat.
Fresh, crunchy, simply delish!

One, two, three... ready to eat.
Fresh, crunchy, simply delish!

See also
Let’s start something great together! Let’s meet: minima@minima.pl
Let’s start something great together! Let’s meet: minima@minima.pl
Let’s start something great together!
Let’s meet: minima@minima.pl