Minima Advertising People

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For many years now, INEA has been a telephone, internet and television provider in Wielkopolska.
Although the company operates exclusively in this region, it boasts an impressive technological background and has been
developing its own fibre-optic cable network at the fastest pace in the country.

For many years now, INEA has
been a telephone, internet and television
provider in Wielkopolska. Although
the company operates exclusively in
this region, it boasts an impressive 
technological background and has
been developing its own fibre-optic
cable network at the fastest pace
in the country.

For many years now, INEA has 
been a telephone, internet and television 
provider in Wielkopolska. Although 
the company operates exclusively in 
this region, it boasts an impressive 
technological background and has 
been developing its own fibre-optic 
cable network at the fastest pace 
in the country.

The main focus of INEA’s new image is on its employees.
It is them who ensure that every customer has access to the best services every day.

The main focus of INEA’s new
image is on its employees. It is them
who ensure that every customer has
access to the best services every day.

The main focus of INEA’s new 
image is on its employees. It is them 
who ensure that every customer has 
access to the best services every day.

The claim is to emphasize the commitment and the high quality customer service.
"Good Internet People" refers to the specialists who take good care of each and every customer.

The claim is to emphasize
the commitment and the high quality 
customer service. "Good Internet People"
refers to the specialists who take good
care of each and every customer.

The claim is to emphasize 
the commitment and the high quality 
customer service. "Good Internet People" 
refers to the specialists who take good 
care of each and every customer.

The work on the new image was
preceded by surveys conducted among customers
and workshops with INEA employees.

The work on the new image
was preceded by surveys conducted
among customers and workshops
with INEA employees.

The work on the new image 
was preceded by surveys conducted 
among customers and workshops 
with INEA employees.

Research and workshops have led to
developing a brand-new communications strategy
based on the need to guarantee support to everyone
who is a customer at INEA, regardless of
the package or the contract type.

Research and workshops have led to 
developing a brand-new communications
strategy based on the need to guarantee
support to everyone who is a customer
at INEA, regardless of the package
or the contract type.

Research and workshops have led to 
developing a brand-new communications 
strategy based on the need to guarantee 
support to everyone who is a customer 
at INEA, regardless of the package 
or the contract type.

The customers at INEA are to feel special
and be sure that they are in good hands because
there is always someone monitoring the quality
of the services provided.

The customers at INEA are to feel
special and be sure that they are in
good hands because there is always
someone monitoring the quality 
of the services provided.

The customers at INEA are to feel 
special and be sure that they are in 
good hands because there is always 
someone monitoring the quality 
of the services provided.

The Key Visual shows INEA employees
demonstrating how much they want to embrace
their customers with care.

The Key Visual shows INEA
employees demonstrating how
much they want to embrace their
customers with care.

The Key Visual shows INEA 
employees demonstrating how 
much they want to embrace their 
customers with care.

"The challenge of the telecommunications industry
is that most people associate it with sockets in their walls, different wires and cable boxes.
It’s hard to convey a positive, emotional message based on that."

Anna Szymczak, Minima Advertising People

"The challenge of the
telecommunications industry is that
most people associate it with sockets
in their walls, different wires and cable
boxes. It’s hard to convey a positive,
emotional message based on that."

Anna Szymczak, Minima Advertising People

"The challenge of the 
telecommunications industry is that 
most people associate it with sockets 
in their walls, different wires and cable 
boxes. It’s hard to convey a positive, 
emotional message based on that."

Anna Szymczak, Minima Advertising People

The protagonists of the entire image change
are INEA employees. They are not actors or models
who you can see in all the materials and on the website.
They are real people working at INEA.

The protagonists of the entire
image change are INEA employees.
They are not actors or models who you
can see in all the materials and on the
website. They are real people
working at INEA.

The protagonists of the entire 
image change are INEA employees. 
They are not actors or models who you 
can see in all the materials and on the 
website. They are real people 
working at INEA.

INEA has undergone complete rebranding,
from a subtle logo redo through a total change of layouts
and ensuring the consistency of the communications.

INEA has undergone complete 
rebranding, from a subtle logo redo
through a total change of layouts and
ensuring the consistency of
the communications.

INEA has undergone complete 
rebranding, from a subtle logo redo 
through a total change of layouts and 
ensuring the consistency of 
the communications.

The new coherent image has been transferred to all
INEA materials. Now they show employees who personally
care to provide the best quality services and to inform about
special offers they have tailored for their customers.

The new coherent image has been
transferred to all INEA materials. Now
they show employees who personally care 
to provide the best quality services and
to inform about special offers they have
tailored for their customers.

The new coherent image has been 
transferred to all INEA materials. Now 
they show employees who personally care 
to provide the best quality services and 
to inform about special offers they have 
tailored for their customers.

"The idea behind our actions is simple. We want our
customers to know that with us they are in good hands.
We want them to know that there’s always somebody at
INEA, even while they’re reading these words now, who’s
making sure their internet connection, phone and
television are working just fine."

Michał Bartkowiak, INEA Board Member

"The idea behind our actions is simple.
We want our customers to know that with
us they are in good hands. We want them
to know that there’s always somebody at 
INEA, even while they’re reading these
words now, who’s making sure their
internet connection, phone and 
television are working just fine."

Michał Bartkowiak, INEA Board Member

"The idea behind our actions is simple. 
We want our customers to know that with 
us they are in good hands. We want them 
to know that there’s always somebody at 
INEA, even while they’re reading these 
words now, who’s making sure their 
internet connection, phone and 
television are working just fine."

Michał Bartkowiak, INEA Board Member

Although it took great courage, the employees
were surprisingly positive about the idea to get involved
in the work on INEA’s new image.

Although it took great courage,
the employees were surprisingly positive
about the idea to get involved in
the work on INEA’s new image.

Although it took great courage, 
the employees were surprisingly positive 
about the idea to get involved in 
the work on INEA’s new image.

The communications strategy that we developed
together with INEA has also been implemented internally.
Not only the customer-facing messages but also
the entire employer branding has changed.

The communications strategy that
we developed together with INEA has
also been implemented internally. Not
only the customer-facing messages
but also the entire employer
branding has changed.

The communications strategy that 
we developed together with INEA has 
also been implemented internally. Not 
only the customer-facing messages 
but also the entire employer 
branding has changed.

The next step was to adapt the new image to the periodically changing INEA campaigns. 
In the materials promoting an offer allowing for any configuration of selected services, we showed funny portrait
collections of the employees. Each collection is different because each customer has different needs.

The next step was to adapt the new
image to the periodically changing INEA
campaigns. In the materials promoting
an offer allowing for any configuration
of selected services, we showed funny 
portrait collections of the employees.
Each collection is different because
each customer has different needs.

The next step was to adapt the new 
image to the periodically changing INEA 
campaigns. In the materials promoting 
an offer allowing for any configuration 
of selected services, we showed funny 
portrait collections of the employees. 
Each collection is different because 
each customer has different needs.

"Minima delivers designs that are well thought out and out of the box.
The goal is always to present content in a way that positively surprises readers and clearly shows the benefits."

Tomasz Zmyślny, Strategy & Development Director INEA

"Minima delivers designs that are
well thought out and out of the box. 
The goal is always to present content in
a way that positively surprises readers
and clearly shows the benefits."

Tomasz Zmyślny
Strategy & Development Director INEA

"Minima delivers designs that are 
well thought out and out of the box. 
The goal is always to present content in 
a way that positively surprises readers 
and clearly shows the benefits."

Tomasz Zmyślny
Strategy & Development Director INEA

Minima is responsible for:

research, workshops, communications strategy, TV commercial, radio commercial, Key Visual, claim, rebranding, website designs, BTL materials

Minima is responsible for:

research, workshops, communications strategy,
TV commercial, radio commercial, Key Visual, claim,
rebranding, website designs, BTL materials

Minima is responsible for:

research, workshops, communications strategy, 
TV commercial, radio commercial, Key Visual, claim, 
rebranding, website designs, BTL materials

All the employees did just great.
See for yourself how well they managed on set:
TV commercial 1 / TV commercial 2.

All the employees did just great. See for
yourself how well they managed on set: 
TV commercial 1 / TV commercial 2.

All the employees did just great. See for 
yourself how well they managed on set: 
TV commercial 1 / TV commercial 2.

"As a small but flexible agency, Minima fitted perfectly with such
a big and time-consuming project as creating the entire communications strategy for INEA."

Tomasz Zmyślny, Strategy & Development Director INEA

"As a small but flexible agency,
Minima fitted perfectly with such 
a big and time-consuming project
as creating the entire communications
strategy for INEA."

Tomasz Zmyślny
Strategy & Development Director INEA

"As a small but flexible agency, 
Minima fitted perfectly with such 
a big and time-consuming project 
as creating the entire communications 
strategy for INEA."

Tomasz Zmyślny
Strategy & Development Director INEA

We are more than happy to see that INEA’s
new image has received such a warm reception.

Source: facebook.com/Minima-Advertising-People

We are more than happy to
see that INEA’s new image has received
such a warm reception.

Source: facebook.com/Minima-Advertising-People

We are more than happy to 
see that INEA’s new image has received 
such a warm reception.

Source: facebook.com/Minima-Advertising-People

See also
Let’s start something great together! Let’s meet: minima@minima.pl
Let’s start something great together! Let’s meet: minima@minima.pl
Let’s start something great together!
Let’s meet: minima@minima.pl